Country: Canada
Closing date: 05 Aug 2019
Organization: Plan International Canada
Reports to: Manager, Email Marketing
Location: Toronto (Mount Pleasant & Eglinton)
Status: Full-time, contract (9 months)
What can you expect from joining a leading organization in the global movement to advance children’s rights and equality for girls?
An inspiring team of intelligent disruptors that challenges themselves to Defy Normal – to be bold, insightful, focused and innovative.
We are one of Canada’s Most Admired Cultures and here’s why: together, we have created a climate of trust and inclusivity – where diversity in people, ideas and approaches is not only respected, it’s encouraged. We are empowered to command change and build powerful partnerships, with support from passionate leaders to unleash our full potential and learn, lead, decide and thrive.
Further information can be found at: plancanada.ca
The Position
Working with a multitude of internal clients in conjunction with other members of the Donor Marketing team, the Email Marketing Specialist will be responsible for:
- Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, coding, database selection, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic email campaigns
- Tracking and reporting on performance of emails (open rates, click-through rates, conversion rates, etc.) to determine what worked and what didn’t by analyzing the data and suggesting improvements
- Supporting the technical execution of A/B testing into everyday practice for continuous learning and improvements
- Assisting with ongoing email optimization, including the integration of new dynamic merge fields and other email personalization tactics
- Troubleshooting technical issues related to HTML templates, list segmentation, deliverability and other aspects of email execution, as required
- Managing the successful execution of assigned initiatives, through project planning, project management against defined key milestones, and communications between all stakeholders
What does success look like?
- Deliver high quality, error-free emails campaigns
- Help increase email engagement by supporting the execution of A/B tests and implementation of industry best practices
- Build and cultivate strong relationships with internal stakeholders
- Stay up-to-date on the latest trends with respect to email design, email deliverability, user experience, and coding languages
As our ideal candidate you will:
- Create and implement new responsive email templates using HTML, CSS and design software (e.g. Photoshop)
- Manage email marketing campaigns end-to-end from planning, targeting, setup, QA testing, deployment, and reporting
- Analyze the success of email campaigns using email deployment platform data and Google Analytics. Exposure to Google Data Studio would be considered an asset.
- Ensure AODA/ W3C WCAG in all emails delivered
- Be familiar with databases, CRM well as writing queries and defining new audience types
- Have experience with Salesforce Marketing Cloud’s Email Studio and Content Builder applications
How to apply:
To express interest in this exciting opportunity to join a dynamic organization and a high performing team please forward your resume and cover letter to gethired@plancanada.ca by August 5,2019. Please reference Email Marketing Specialist in the subject line**.**
Plan International Canada is an inclusive workplace, and is committed to championing accessibility, diversity and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.
Consistent with our Child Protection Policy the successful candidate must receive clearance by a police background check, including the vulnerable sector screen.
Applicants must be eligible to work in Canada for the duration of the work term. Proof of eligibility will be required.
Plan International Canada sincerely thanks all applicants for their expressed interest in this opportunity however only those selected for an interview will be contacted. No phone calls please.
Thank you for your interest in a career at Plan International Canada!